Katie Wetzel Murphy Katie Wetzel Murphy has a special knowledge of Alexander Valley Vineyards that comes from decades of experience on the historic property purchased by her parents in 1962. She joined AVV in 1979 after earning her B.A. in Agricultural Economics from UC Davis. She quickly jumped into the role of winery ambassador, traveling the country in a quest to find new customers for the fledgling winery, along the way building a sales network to take care of AVV’s accounts. During her tenure, a lot has changed at Alexander Valley Vineyards. However, Katie’s position at the winery shows one thing hasn’t changed — AVV remains a family business with multiple generations of the Wetzel Family contributing to its success. See The Whole Team