Harry Wetzel, IV

Harry Wetzel, IV grew up with the family business and the office outside his back door. He is one of the third generation working at the family owned winery. Like his father, he attended UC Davis where he graduated with a degree in Enology and Viticulture. “For me, being part of a family business means continuing the traditions my grandfather and father started at the winery and in the community,” Harry says. “It’s also a matter of preserving the integrity of the Wetzel family name. It’s a lot to live up to given the work the rest of my family has done, but I see it as a fun challenge.” As Head of Operations, one of Harry’s principal duties is to work with growers so that AVV has the perfect fruit. “It’s all about making the right decisions, from producing the highest quality wine that we can to volunteering in our community.”